1:1 Online Coaching

Look good naked. The 5-habit system that gets you there.

1:1 online coaching for busy people who want to lose fat, build shape, and actually stick to it. Flexible meals and training. No obsessing. No giving up your life.

F**k It, I'm In →
8-week results guarantee Cancel anytime No awkward sales call

The truth

You don't need more information.

You've already Googled it. You know enough. What you don't have is a simple system built for you and someone making sure you actually follow it.

If this sounds like you

You're in the right place

✓

You're busy and keep telling yourself you'll start when life calms down.

✓

You've tried diets before and they fell apart the second life got normal.

✓

You're not confident in the gym, or sure what to actually do first.

✓

You want results fast - but not at the cost of hating your life.

✓

You want to look better, not just "be healthy".

✓

You're sick of starting over every single Monday.

Why other approaches fail

It's not you. The method was rubbish.

Most stuff fails for the same reasons - too vague, too extreme, or too hard to keep up with when real life kicks in.

What you've probably tried

  • Keto - lost weight, then got sick of it
  • Calorie counting with no structure
  • Intermittent fasting, until work got busy
  • "Clean eating" (aka confused but trying)
  • Random gym sessions with no plan
  • Fat burners, shakes, teas & other expensive pee

Why it never lasted

  • No clear system
  • No weekly adjustment
  • No one keeping you accountable
  • Too many rules, too much pressure to be perfect
  • No plan for normal life - takeaway, drinks, busy weeks

You didn't fail because you're lazy. You failed because the method was broken.

The mechanism

The 5-Habit System

Look Good Naked is built around five things. That's it. Not 27 rules. Not a meal plan from the Stone Age - just five habits, adjusted around you every week.

01 Calories

Your daily target, set for your body

02 Protein

The one number that protects your shape

03 Steps

Daily movement that quietly burns fat

04 Training

A real program, built for your level

05 Check-in

Every week, so we adjust as you go

1
Takes ~3 minutes

After checkout

Immediately after purchase you are sent your consultation form and your KF Health & Fitness app download link.

2
Within 24-48 hours

Program available within 24-48 hours

Your custom habits will be built and loaded by me personally in the app. In the meantime, log your current weight and take some before photos for future reference.

3

You follow the plan

Track your food, hit your steps, do your workouts. You don't need to be perfect - just consistent with the basics.

4
Every Monday

Weekly check-in

You send your numbers - weight, adherence, training, energy, sleep, what went well and what got in the way.

5
Every Tuesday

I adjust it

I review your data and make one decision: keep it the same, or one small change. No guessing, no random tweaks.

6

I'm always there

Whenever you need me - and I mean whenever - message me. I live and breathe this stuff. I'll reply as soon as possible, within 24 hours or less.

What you get

Actual coaching - not a PDF

Your tools to easily complete the five habits. Every. Single. Week.

Custom Training Program
$47/week alone
Included
Tap to see what's inside
What's inside
A real program. Not a YouTube circuit.
A full periodised gym plan built around your schedule, equipment, and experience level - delivered through the KF Health & Fitness app so you always know exactly what to do.
Included
Calorie & Protein Targets
$22/week alone
Included
Tap to see what's inside
What's inside
Two numbers. That's the whole diet.
Your exact daily calorie and protein targets set for your body and goal. Hit these two numbers and fat loss takes care of itself. No weighing every crumb like a prison accountant.
Included
Tailored Meal Suggestions
$17/week alone
Included
Tap to see what's inside
What's inside
Eat real food. Actually enjoy it.
Simple meal ideas built around your targets - no bland chicken and rice if that's not your thing. Real food that fits your numbers, your budget, and your life.
Included
Weekly Check-ins & Adjustments
$47/week alone
Included
Tap to see what's inside
What's inside
Check in Monday. Adjusted Tuesday.
Every week you send your numbers, I review them and make one smart decision. Your plan evolves with you - so when life gets busy or progress stalls, we fix it instead of starting over.
Included
24/7 Coaching Access
$27/week alone
Included
Tap to see what's inside
What's inside
Got a question at 11pm? Ask it.
Direct message access between check-ins for anything that comes up - a restaurant you're unsure about, a workout question, or just needing a nudge to stay on track.
Included
Habit Tracking
$17/week alone
Included
Tap to see what's inside
What's inside
Know exactly where you stand. Every day.
A simple daily habit tracker built into the app so you can see your calories, steps, training and check-ins all in one place. No guessing, no spreadsheets - just green ticks.
Included
Private Community
$10/week alone
Included
Tap to see what's inside
What's inside
People who get it. Because they're doing it.
A private group of real clients doing exactly what you're doing. Ask questions, share wins, stay accountable. Far more useful than scrolling fitness influencers on Instagram.
Included
Everything above separately: $187/week | Your investment: $45/week

Less than your daily coffee. More than you've ever got from a gym membership.

Real clients

5 Habit System in action

Everyday, busy people who looked exactly like you do now - and decided to do something about it.

Client transformation
Client transformation
Client transformation
Client transformation
Client transformation
Client transformation
Client transformation
Client transformation
Client transformation
Client transformation
The Look Good Naked Guarantee

Do the work - or get your money back.

Follow the system for 8 weeks. Hit your check-ins, log your food, complete your sessions. If you don't lose any measurable body fat, I'll refund every cent - and coach you free for another month until you do.

No awkward conversations. No fine print. Just results, or I work for free.

Start risk-free →
Keegan coaching

Your coach  ·  Keegan Friedlander

I was the fat kid too.

Got rejected by a girl, started training, and the gym ended up giving me way more than muscle. It gave me routine, confidence, consistency - a proper sense of discipline that carried into business, relationships, and life.

Now I help other people get that same feeling. Not just the body part - the pride part. Because looking better is great, but actually sticking to something and seeing it through feels even better.

RoutineConfidenceConsistencyDisciplinePride

Simple pricing

$45 a week. That's the price.

No mystery. No hidden setup fee. No fake "contact me for pricing" rubbish.

$45AUD / week

1:1 online coaching · cancel anytime

  • Personalised calorie & protein targets
  • Custom training program via the KF Health & Fitness app
  • Weekly check-ins with personal feedback
  • Weekly adjustments & message support
  • Habit tracking & daily progress visibility
  • Private community + 24/7 message access
F**k It, I'm In →

Backed by the 8-week results guarantee

Questions, answered

Before you jump in

I've never trained before. Is this for me? +
Yes - that's kind of the point. You don't need to be experienced. You need a system and someone to guide you, which is exactly what this is.
I'm really busy. Will this still work? +
Yes, if you're willing to be consistent with the basics. This is built for normal life - not for people who live in the gym and eat meal prep out of Tupperware like it's a personality.
Do I need to count calories forever? +
No. You'll use calorie and protein targets while you're coaching, but the bigger goal is helping you understand what actually works, so you're not dependent on me forever.
What if I've failed before? +
Welcome to the club. Most people haven't failed because they're broken - they've failed because they've never had a simple plan with weekly accountability.
Do I have to give up takeaway, drinks or eating out? +
No. You'll learn how to work those things in without wrecking your progress. That's the whole point of a system built for real life.
What if I cancel? +
Then access ends when your coaching ends. No drama, no hostage situation.

Last thing

You've got two roads.

Road one

Keep winging it and hoping this is the year you finally sort it out.

Road two

Follow a simple system, get proper support, and actually do something about it.

F**k It, I'm In →

Build your own

Get exactly what you need.

Already have a coach or program? Pick up the individual pieces that are missing. Each one is available separately.

Custom Training Program $47/week

A full periodised gym plan built around your schedule, equipment, and experience level. Delivered through the KF Health & Fitness app.

F**k It, I'm In →
Calorie & Protein Targets $22/week

Your exact daily calorie and protein targets set for your body and goal. Hit these two numbers and fat loss takes care of itself.

F**k It, I'm In →
Tailored Meal Suggestions $17/week

Simple meal ideas built around your targets. Real food that fits your numbers, your budget, and your life. No bland chicken and rice.

F**k It, I'm In →
Weekly Check-ins & Adjustments $47/week

Every week you send your numbers, I review them and make one smart decision. Your plan evolves with you instead of stalling out.

F**k It, I'm In →
24/7 Coaching Access $27/week

Direct message access between check-ins for anything that comes up. A restaurant you're unsure about, a workout question, or just a nudge.

F**k It, I'm In →
Habit Tracking $17/week

A simple daily habit tracker built into the app. See your calories, steps, training and check-ins all in one place. No guessing, no spreadsheets.

F**k It, I'm In →
Private Community $10/week

A private group of real clients doing exactly what you're doing. Ask questions, share wins, stay accountable. More useful than scrolling Instagram.

F**k It, I'm In →
Best value

Get everything.
Save 72%.

All 7 items above. Every week. One simple price.

Separately: $158/week → $45/week

Less than your daily coffee. More than you've ever got from a gym membership.

F**k It, I'm In · $45/week →

Backed by the 8-week results guarantee

Custom Training Program
Calorie & Protein Targets
Tailored Meal Suggestions
Weekly Check-ins & Adjustments
24/7 Coaching Access
Habit Tracking
Private Community
$45 AUD / week· 8-week results guarantee
F**k It, I'm In →